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Build your first outreach campaign

Create a campaign, attach a list, set the sequence, then launch.

12Pilot · 5 days ago

Build your first outreach campaign

12Pilot campaigns

Campaigns send connection requests and follow-up messages from a LinkedIn seat to people on a list.

Steps

  1. Go to Campaigns and create a new campaign.
  2. Choose the LinkedIn account that will send.
  3. Add prospects from a list (or create an empty campaign and add people next).
  4. Build the sequence: invite, then messages after accept (and delays between steps).
  5. Review copy for personalization fields before launch.
  6. Launch. Status should move to Active.

After launch

Use Pause if you need to stop. Duplicate a campaign when you want the same sequence on a new list. Stats (sent, accepted, replies) update as actions complete.

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