Reply.io comparison

12Pilot vs Reply.io

Reply.io is a broad multichannel sequencer. 12Pilot specializes in LinkedIn revenue ops—extraction, scoring, safe automation, and Unibox.

Get started →
Why teams switch

Why 12Pilot over Reply.io

LinkedIn depth without bloat

Sales Nav import, profile actions, and LinkedIn-native sequences without a sprawling suite.

ICP-aware enrollment

Score and preview leads before you burn sender trust.

Operator UX

Campaigns, Unibox, and Content Hub designed for daily LinkedIn work.

Features

12Pilot vs Reply.io

Reply.io typical pricing: Custom. 12Pilot starts at $33/mo (Solo).

Feature12PilotReply.io
Pricing modelTransparent seat pricingPer seat / custom
Starting priceFrom $33/moCustom
Multiple LinkedIn sendersYesPartial
Prospect extractor / Sales Nav importYesPartial
ICP / lead scoringYesPartial
Conditional sequencesYesYes
Connection requestsYesPartial
MessagesYesPartial
View profileYesPartial
Voice notesYesNo
CSV importYesYes
Native lead databaseYesYes
Data enrichmentYesYes
Unified inboxYesYes
AI outreach / contentYesYes
Content schedulerYesPartial
Inbound automationsYesPartial
WorkspacesYesYes
Team roles & permissionsYesYes
WhitelabelAgency+Partial
API & webhooksTeam+Yes
AI Outreach workspace (ICP boom + preview)Only on 12PilotYesNo
Profile viewersOnly on 12PilotYesNo
Pipeline radar / campaign analyticsOnly on 12PilotYesNo
Task managerOnly on 12PilotYesNo
Extension + cloud credential seatsOnly on 12PilotYesNo
MCP serverOnly on 12PilotTeam+No
Bring your own proxiesOnly on 12PilotTeam+No

Ready to scale LinkedIn outreach?

Manage prospecting, conversations, and content from one workspace.

Get started →