Reply.io comparison

12Pilot vs Reply.io

Reply.io is a broad multichannel sequencer. 12Pilot specializes in LinkedIn revenue ops—extraction, scoring, safe automation, and Unibox.

Why teams switch

Why 12Pilot over Reply.io

LinkedIn depth without bloat

Sales Nav import, profile actions, and LinkedIn-native sequences without a sprawling suite.

ICP-aware enrollment

Score and preview leads before you burn sender trust.

Operator UX

Campaigns, Unibox, and Content Hub designed for daily LinkedIn work.

Features

12Pilot vs Reply.io

Reply.io typical pricing: Custom. 12Pilot starts at $33/mo (Solo).

Feature12PilotReply.io
Mobile appOnly on 12PilotYesNo
Google Map ExtractorOnly on 12PilotYesNo
AI Outreach workspace (ICP boom + preview)Only on 12PilotYesNo
Profile viewersOnly on 12PilotYesNo
Pipeline radar / campaign analyticsOnly on 12PilotYesNo
Task managerOnly on 12PilotYesNo
Extension + cloud credential seatsOnly on 12PilotYesNo
MCP serverOnly on 12PilotTeam+No
Bring your own proxiesOnly on 12PilotTeam+No
Pricing modelTransparent seat pricingPer seat / custom
Starting priceFrom $33/moCustom
Multiple LinkedIn sendersYesPartial
Prospect extractor / Sales Nav importYesPartial
ICP / lead scoringYesPartial
Conditional sequencesYesYes
Connection requestsYesPartial
MessagesYesPartial
View profileYesPartial
Voice notesYesNo
CSV importYesYes
Native lead databaseYesYes
Data enrichmentYesYes
Unified inboxYesYes
AI outreach / contentYesYes
Content schedulerYesPartial
Inbound automationsYesPartial
WorkspacesYesYes
Team roles & permissionsYesYes
WhitelabelAgency+Partial
API & webhooksTeam+Yes

Pricing and features for Reply.io are summarized from public marketing. Confirm on the Reply.io website. 12Pilot figures match published Solo / Team / Agency plans.

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