Prosp comparison

12Pilot vs Prosp

Prosp positions as an AI SDR for personalized sends. 12Pilot is the full LinkedIn workspace—database, campaigns, inbox, inbound, and content.

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Why teams switch

Why 12Pilot over Prosp

More than message generation

Own the lead database, enrollment, sequencing, and reply handling end to end.

Inbound + outbound

Automate invite acceptance and keep warm leads moving without a second product.

Built for GTM teams

Seats, roles, and shared Unibox so operators—not just an AI agent—can run the book.

Features

12Pilot vs Prosp

Prosp typical pricing: Custom. 12Pilot starts at $33/mo (Solo).

Feature12PilotProsp
Pricing modelTransparent seat pricingCustom
Starting priceFrom $33/moCustom
Multiple LinkedIn sendersYesPartial
Prospect extractor / Sales Nav importYesPartial
ICP / lead scoringYesPartial
Conditional sequencesYesPartial
Connection requestsYesYes
MessagesYesYes
View profileYesPartial
Voice notesYesNo
CSV importYesPartial
Native lead databaseYesPartial
Data enrichmentYesPartial
Unified inboxYesPartial
AI outreach / contentYesYes
Content schedulerYesNo
Inbound automationsYesNo
WorkspacesYesPartial
Team roles & permissionsYesNo
WhitelabelAgency+No
API & webhooksTeam+Partial
AI Outreach workspace (ICP boom + preview)Only on 12PilotYesNo
Profile viewersOnly on 12PilotYesNo
Pipeline radar / campaign analyticsOnly on 12PilotYesNo
Task managerOnly on 12PilotYesNo
Extension + cloud credential seatsOnly on 12PilotYesNo
MCP serverOnly on 12PilotTeam+No
Bring your own proxiesOnly on 12PilotTeam+No

Ready to scale LinkedIn outreach?

Manage prospecting, conversations, and content from one workspace.

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